Position:
CEO Safeboda
Schedule
Rob Sanford
Rob Sanford, CEO Safeboda Rob Sanford is the Chief Executive Officer of SafeBoda, a leading African mobility and fintech platform transforming how people and goods move across cities. Having lived and worked in Uganda for years, Rob is deeply connected to the communities SafeBoda serves, leading a passionate team to make urban transport safer, more efficient, and inclusive. Under his leadership, SafeBoda has expanded its ecosystem of transport, payments, and delivery services across key African markets. Prior to joining SafeBoda, Rob held finance leadership roles for a multinational company in Europe. With a passion for travel and living in new countries, Rob brings a global perspective to his work and draws inspiration from the energy, creativity, and resilience shaping Africa’s cities.
