Vinod Goel

Title: Chief Executive Officer
Organization: Jumia East Africa

Vinod Goel is an accomplished executive currently serving as the Regional CEO for East Africa at Jumia, overseeing operations in both Kenya and Uganda. His appointment was announced in May 2024, succeeding Charles Ballard in Kenya while continuing his leadership role in Uganda, where he had previously achieved significant business turnaround and growth.

Professional Background

Jumia: Goel joined Jumia in December 2020 as the Head of Global Fulfillment Operations, where he played a crucial role in enhancing shipping efficiency across all markets. Under his leadership, Jumia Express doubled its capacity within 18 months. In November 2022, he became the CEO of Jumia Uganda, focusing on improving customer satisfaction and operational efficiency.

Lafarge Group: Prior to his tenure at Jumia, Goel held various strategic roles at Lafarge Group, a major French multinational. His responsibilities included strategy, finance, and supply chain management across Europe, Asia, and Africa. He contributed to significant digital initiatives and operational improvements during his time there.

Early Career: Goel began his career as a software engineer in India before transitioning into strategic roles in the manufacturing sector. This diverse background has equipped him with a robust understanding of both technology and business operations.

Education

Vinod Goel holds a Bachelor of Science in Engineering and a dual MBA degree from MDI Gurgaon in India and ESCP Europe in London. His educational background supports his expertise in strategy and operations within complex business environments.

Vision and Goals

In his current role, Goel is focused on driving growth and profitability for Jumia during a critical phase for the company. He emphasizes the importance of innovative partnerships with local and global brands to enhance Jumia’s market presence across Africa. His commitment to delivering a convenient and affordable online shopping experience remains a cornerstone of his leadership philosophy.

Vinod Goel’s combination of technical expertise, strategic insight, and leadership experience positions him as a key player in advancing Jumia’s objectives in the rapidly evolving ecommerce landscape of East Africa.